Behind the Jars

Hidden Ritual was created to help you stay consistent in your wellness routine with products that are as beautiful as they are functional. No more mismatched bottles or cluttered counters. Just clean, minimalist jars that deserve a place on display.

Founded by a mom of two who knows how hard it can be to keep up with health habits while juggling life — we designed these jars to make your routine feel effortless, not like another chore.

“I didn’t need more reminders — I needed better design. That’s what led me to create jars that belong on the counter, not in the cabinet.”

- Nicole, Founder + Mama

Every jar is child-resistant for peace of mind, refillable for sustainability, and styled to blend into your space like it belongs there.

Because your wellness tools should support you — not stress you out.

This is your daily ritual. Let’s make it feel good.